No extra new options, no extra hardware — the top of Microsoft’s Home windows division says Home windows 10 Cell will not be “a spotlight” for the corporate.
Invoice Gates has given up his Home windows telephone. HP is pulling manufacturing of its flagship Home windows handset. Now Microsoft has lastly seen the writing on the wall — there aren’t sufficient folks utilizing Home windows 10 Cell or sufficient apps to make it viable.
Company vp of Home windows 10 and head of Microsoft’s “PC-Pill-Cellphone” division, Joe Belfiore, stated on Twitter Sunday that Microsoft will proceed to help Home windows 10 Cell with bug fixes and safety updates, however new options and hardware are not entrance and centre.
Microsoft is not any upstart within the cellular house. It produced variations of its software program for cell gadgets for greater than 20 years — beginning with Home windows CE for private digital assistants in 1996, and later with Home windows Cellular in 2000.
However the ecosystem has struggled because the launch of Apple’s iOs in 2007 and Google’s Android working system (launched in 2008). Based on the latest gross sales figures from Kantar Worldpanel, Home windows telephones account for simply 1.three p.c of the market within the US, bested solely by BlackBerry at zero.three %. Examine that with Android’s sixty four p.c share of recent cellphone gross sales and 34 % for iOS (figures which might be carefully matched within the UK and Australia).
Microsoft has tried to leverage its legacy within the PC house to push additional into cell — Home windows 10 Cellular was billed because the “all over the place OS” that might let customers shift seamlessly between desktop, pill and cell.
However customers have lengthy complained that the dearth of apps on Home windows Cell gadgets is a deal breaker.
Whereas Belfiore stated Microsoft has tried “very exhausting” to supply incentives for app builders to get apps onto Home windows Cell, the “quantity of customers is simply too low for many firms to take a position” within the ecosystem.
However do not low cost a comeback. On the identical day Belfiore poured a hundred and forty characters out for Home windows Cell, BlackBerry — the corporate with lower than 1 % market share within the US — unveiled a model new all-contact smartphone, the BlackBerry Movement.
On this planet of cellphones, it appears huge manufacturers are by no means actually gone for lengthy. And if nothing else, we’ll at all times have SwiftKey.